Prizes have the power to ignite passions, drive breakthroughs and inspire change.
As far back as 1714 - when the British Government offered up a large cash prize to accurately determine longitude at sea, preventing trade ships from getting lost - incentives have been used to find solutions to the world’s greatest challenges and issues.
Today, XPRIZE uses large-scale global incentive competitions to crowdsource solutions to society’s biggest problems. The ethos is that rather than throw money at an issue, it’s possible to incentivize the solution, inspiring and challenging the global crowd to make the unsolvable solvable.
The challenge that XPRIZE set for us at Watson Design?
To craft awards that would help inspire change. Our brief was to develop a family of awards conveying hope, optimism and radical thinking, to complement a prize purse of up to $100 million for the competitors battling to find solutions for a better world.
Designed to be the Oscars of XPRIZE, we were commissioned to establish something truly unique, a modern reward that would still be recognized in 10 years. So began our initial design phase, with the goal to create a premium set of custom awards, featuring a timeless yet dynamic aesthetic.
Working towards a more sustainable world is a fundamental aspect of the XPRIZE mission, making it an essential requirement for the awards to be crafted from recyclable and sustainable materials.
We opted for metal and wood — using aluminum to create the outline of an X and black painted bamboo, with a matte finish, to fill one side of the shape. Additional anodized aluminum plates are fixed either side of the bamboo to complete a sleek chevron within the X, replicating the XPRIZE brand logo.
The finished awards are a family of futuristic trophies designed in ascending size, from participation awards to first place. Maintaining the same theme, we crafted a selection of staff and judges plaques to complete four different designs and a fine array of unique modern awards.
With a target audience of intellectuals and experts in science and technology - and the wider community with a desire to change the world - we implemented an innovative, novel and striking design, set to stand the test of time. As with all of our awards, the designs incorporate the client’s logo, brand colors - including subtle hints of fuchsia - and personalized text.
You can delve further into the design details for these awards on our XPRIZE - custom awards and plaques page.
Interested in crafting your own inspiring awards? Contact us to get started.