crafting awards for the winter dew tour 20th anniversary

At Andrew Watson Design, it’s fair to say we’re all pretty into our snow sports. As a small awards business based in the beautiful mountains of British Columbia, just a short drive from the world renowned Whistler Blackcomb, it’s rather hard not to be. So when we were commissioned to design and create winners trophies for the prestigious 2024 Winter Dew Tour event - at the famous Copper Mountain, Colorado - we were eager to get started and bring the awards to life. 

An anniversary year, the 2024 Winter Dew Tour was a 20 year celebration of skiing and snowboarding. We knew the importance of creating unique, standout awards that captured the essence of freestyle snow sports and incorporated Dew Tour’s vibrant and playfully outlandish branding. Working from a clean slate, we custom designed and handcrafted awards completely distinctive to the event and Dew Tour brand. 

Copper Mountain was host to a mind blowing display of action throughout the weekend and we are proud to have supported such an incredible event, and to see our awards in the hands of the amazing winners. Each award included a brushed aluminum rod, to create a subtle handle for recipients to showcase the full award upon the podium — allowing Dew Tour’s dazzling colorway and gripping graphics to take center stage. Understanding the importance of high-level corporate branding, we employed UV flatbed printing to create a D shaped neon green back print, accompanied by Dew Tour’s trademark punchy purple and brand logo.

Andrew Watson Design is delighted to have worked with Dew Tour previously for the 2022 Des Moines street style skateboard competition and we hope to continue this relationship to craft fun and flamboyant awards for exciting events in the future.

custom dew tour awards for des moines streetstyle skateboard competition

Custom winners trophies at the 2022 Dew Tour Des Moines

Watson Design was tasked with crafting custom awards for the Dew Tour Des Moines streetstyle skateboard competition — one of the most high-profile skating events in the world where only the most prolific sponsored skateboarders compete. Dew Tour commissioned Watson Design to design and create custom winners trophies that reflected their brand, event theming and skateboarding aesthetic. 

Seeking a dynamic design, Watson Design implemented a mixed-media approach to the awards using a combination of materials that included maple plywood, skateboard grip tape, semi translucent green acrylic, anodized aluminum and solid surface (meganite). Requiring five contrasting materials to be reliably printed on - including the unorthodox grip tape - the project pushed the boundaries of wide format printing and brought challenges to ensure the materials worked together to create a cohesive design. The final product successfully combined all the materials without displaying fixings to create a clean, unique and enterprising award that matched the brand style guide and brief set by Dew Tour. 

Almost 50 individually different custom awards were developed for this project utilizing Watson Design’s thorough methodology process and expertise in the creation of unique, handcrafted, custom designed trophies, awards and plaques.