Meet the team
We are a small and passionate group of creative types.
Andrew Watson
Director and Industrial Designer
Andrew is the sole founder of Andrew Watson Design and spends his days building positive client relationships, managing quality control and agonizing over design details. When Andrew is not in the studio he can be found in the mountains either snowboarding or mountain biking. When he gets the opportunity, Andrew will spend his time in the ocean surfing or travelling the world in search of great food and more importantly, great coffee.
Dr. Kristy Pahl
Director of People and Culture
Kristy is the resident Director of People and Culture. With a PhD in Clinical Psychology, she strives to provide a safe and supportive work environment for the team. Outside of work, you can find Kristy playing with her two young children and her extra large goldendoodle, skiing, hiking or mountain biking in the beautiful mountains of B.C. Kristy enjoys socializing and drinking oat milk lattes.
Karlo Coronel
Design Lead/Industrial Designer
Karlo was raised in Vancouver from the age of five. He played a lot of outdoor sports as a child but eventually found his love for art and design. He completed his Industrial Design Bachelor degree at Emily Carr University (2016). Karlo now fathers a weiner dog and a new baby girl.
Nacho Matín Martínez
Graphic designer/Structural Designer
His name is Nacho. Yep, you heard right…like the snack! It is a common name in his country of Spain and as the Spaniard here, he is a huge foodie and an even bigger napper. Nacho loves nature and outdoor stuff when the weather is nice, of course. You can find Nacho lost on a trail in the woods or stuck on a mountain trying to chase the sunset. He also likes design and minimalist things and is terrified of spiders.
Angela Davies
Graphic Designer
Believes a good cup of tea and honest conversation can help fix most things. Coffee: black, good, light to medium roast, never dark. Patterned or plain: patterned. Bright or muted: Bright. Shy. Wearer of multiple hats both literally and figuratively. Board sport-er. Multi-pet mama. Cold water dipper.
Nat Tuke
Graphic Designer
Nat grew up in Melbourne, Australia, and moved to BC, Canada, in 2017 in pursuit of snow. Nat fills her days rock climbing, touring, downhill skiing, and trail running. When she isn’t out exploring in the mountains she is at home painting them, and tending to her low-maintenance, albeit somewhat neglected houseplants.
Sabrina Zikic
Operations & Logistics
Sabrina was born in Toronto and moved to British Columbia in the summer of 2022. She graduated from the University of Guelph with a degree in Sociology. If she were to build her own house, the kitchen would take up the majority of the budget. She enjoys coffee a little too much and is addicted to chocolate-flavoured dessert and trash T.V. Currently, Sabrina is torn between traveling the world and owning a small cabin in the woods.
Kate Jones
Graphic Designer
Kate made the move from England to Canada a decade ago after falling in love with the Sea to Sky lifestyle and most importantly Whistler Bike Park. Like any true Brit - she's great at talking about the weather... On rainy Squamish down days, she's a packet of biscuits and 5-10 cups of tea a day kinda person. When the sun's shining she's likely out and about exploring the trails and mountains on foot, bike or splitboard.
mission statement
To create beautiful, timeless and meaningful recognition products that recipients will appreciate for many years to come.
methodology
Understanding our clients branding, communication goals and specific requirements is our main focus. Our methodology enables our clients to experience seamless design, production and fulfillment. From concept through to final creation, packaging and logistics, we will make it happen. We prioritize collaboration between our designers and clients and encourage clients to share their vision to assist in the design process.
our design process
In the initial meeting, we will discuss the overall vision of the project, communication goals, budget and timeline. The design team will take some time to process the information and create several conceptual options which will be presented to the client. Drawings are presented in full colour in PDF format.
development
Once the client has chosen a design direction, we continue to work collaboratively to review feedback and make the required changes. Another PDF is generated specifying production materials, processes and colours along with information regarding manufacturing considerations and general assembly. All drawings are made to scale.
documentation
The most important part of the process is the final sign off. After the overall design is approved, by the client, we will create a proof of every single award that we are making for sign off. Production will not begin until everyone has had time to carefully review the proofs and everyone is happy to proceed.
history - andrew watson design
The awards business was founded in 2009 by Andrew Watson after he completed his Masters degree in Industrial Design. In 2012, Andrew moved the business to Vancouver, Canada. Since launching the business, Andrew and his team have worked with companies such as Google, Red Bull, Disney, The United Nations, Verizon Wireless, LG, West Jet, Mazda, Fuji Xerox, Ericsson (formally Sony Ericsson), Absolut Vodka, Volkswagen, PGA, X-Prize, Indian Motorcycle, Phillips, A&W, Gap Clothing, Wilson Sporting Goods and many more.
Andrew Watson Design rapidly expanded over a few short years but has deliberately restricted the expansion to remain boutique and client focused. We are a small team of 10 and our goal is to expand our exploration of design, materials and manufacturing processes rather than a bottom line. We are motivated by our passion for design and our ability to collaborate within our team and with our clients.
In 2024, Andrew Watson Design was awarded a New York Product Design Silver Winners Award in the Figurines and Statues category.
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